8 Reasons To Use Digital Advertising

Digital Advertising Drives Sales & ROI
Nielsen, a global marketing research firm, completed more than 800 studies over the past seven years in the USA; collaborating with more than 300 CPG brands and 80 companies to measure the correlation between online advertising and offline consumer purchases.

Nielsen concluded that brands can experience a return of almost three dollars in incremental sales for every dollar spent on online advertising that has been precisely delivered using purchase-based information.
Digital Advertising Enhances The Effectiveness Of Non-Digital Media Channels
An econometric study conducted by BrandScience and Microsoft shows that digital advertising not only delivers excellent ROI efficiency itself, but it also makes other media spend work harder.
Digital Advertising Is Effective Across The Entire Customer Journey
Digital is key to driving premium perception (second only to live experiences) and digital channels dominate the path-to-purchase. With traditional media, brands are constrained in their ability to influence prospects across the entire journey and to do so in a granular, discrete manner. Not so with digital media.
Digital Advertising Drives Word-Of-Mouth At Scale
According to Nielsen, 92% of consumers believe recommendations from friends and family aka “word of mouth” over all forms of advertising, and there is little doubt that digital advertising turbo-charges this effective persuasion channel.
Digital Creative Drives Interaction & Lifts Brands
It is well known that the quality of ad creative is the most important determinant of ad effectiveness. A seminal comScore ARS study showed that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan. Digital creative adds the dimension of interaction to sight, sound and motion — and greater interaction has been shown to drive brand effectiveness.
Digital Advertising Is More Efficient Than Traditional Media
While it is dangerous to generalize about media costs given the wide array of choices within each medium, digital advertising can generally be seen to be among the most efficient means of reaching an audience. Further, on a cost-per-conversion basis, the IAB estimates digital to be five to six times more efficient than direct mail.
Digital Advertising Is Essential To Reaching An Audience
In 2013, time spent with digital media among U.S. adults surpassed time spent with TV, and this gap will likely continue to widen.
Digital Advertising Is Even More Effective Than We Know
It is highly likely that the tools used to measure return on investment for media today undervalue digital media.